Studio William Cochran - Catalytic Public Art for American Downtowns
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Centennial Sculpture Park, Rochester, NY      
 
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Centennial Sculpture Park, Rochester, NY -
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In 2007 William Cochran was recruited by the Memorial Art Gallery of the University of Rochester for a strategic and master planning process for MAG's grounds in collaboration with senior staff and board members. At the culmination of the six month process, the artist collaborated with MAG's landscape architect Mark Bayer on a concept site plan. The master plan and vision became a rallying point for renewed clarity about the museum's mission, transforming the grounds in to a place of openness, welcome and inclusion that engages the public in powerful new ways.

In 2008, Studio William Cochran was recruited by Bergmann Associates for a design team for the City of Rochester. The Studio served as public art and public participation consultants and designer of pedestrian areas for the larger urban art trail in the Neighborhood of the Arts that connects many cultural institutions includng several museums. The studio spent four years developing public spaces, public art projects and interactive sidewalks for the award-winning urban art trail. William continued the close collaboration with Mark Bayer on the design development and final design of MAG's Centennial Sculpture Park, making many fundamental contributions to shape the final design. Shown: Unicorn Family by Rochester artist Wendell Castle.

       

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